Case Study → Amazon Seller Central
Background
Marquis welcomes a new era of less is more with a Natural Organic Sugar-Free Energy Drinks. Their revolutionary beverages offer the ideal balance of flavor and health, allowing you to energize at a low caffeine amount of 100mg without the guilt associated with sugary energy drinks. Zero sugar, no sucralose, and zero calories mean you can indulge in the pure pleasure of a healthier energy drink, all while keeping your wellness goals intact. Marquis proprietary blend of green tea, green coffee beans, yerba mate and natural flavor infusion delivers an experience that caters to a divers customer based.
While my time as the Digital Marketing Manager at Marquis I was tasked to bring new ideas to the table for the e-commerce business. The challenge was putting a clean low caffeine energy drinks onto Amazon in an already saturated market place, with no Amazon Seller Central experience, and knowing the brand had ambitious growth goals for the category. Initially, Marquis had a modest advertising budget for ecommerce channel and needed to validate their entry into new markets before investing more. I delivered an end-to-end digital acquisition strategy for Marquis e-commerce operations, resulting in a 10x return on investment. Over the course of three-years, we scaled Marquis into a half-a-million dollar e-commerce business.
What I Did
Managed a third-party agency that focuses on Amazon Paid Advertising Search + Predictable growth Listing Optimization - Image Stacks, Premium A+ Content, ASIN Creation, Copywriting Assistance
Store Conversion Rate Optimization
Email Campaigns