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Case Study → Amazon Seller Central



Background


Marquis welcomes a new era of less is more with a Natural Organic Sugar-Free Energy Drinks. Their revolutionary beverages offer the ideal balance of flavor and health, allowing you to energize at a low caffeine amount of 100mg without the guilt associated with sugary energy drinks. Zero sugar, no sucralose, and zero calories mean you can indulge in the pure pleasure of a healthier energy drink, all while keeping your wellness goals intact. Marquis proprietary blend of green tea, green coffee beans, yerba mate and natural flavor infusion delivers an experience that caters to a divers customer based. 

While my time as the Digital Marketing Manager at Marquis I was tasked to bring new ideas to the table for the e-commerce business. The challenge was putting a clean low caffeine energy drinks onto Amazon in an already saturated market place, with no Amazon Seller Central experience, and knowing the brand had ambitious growth goals for the category. Initially, Marquis had a modest advertising budget for ecommerce channel and needed to validate their entry into new markets before investing more. I delivered an end-to-end digital acquisition strategy for Marquis e-commerce operations, resulting in a 10x return on investment. Over the course of three-years, we scaled Marquis into a half-a-million dollar e-commerce business.



What I Did

Managed a third-party agency that focuses on Amazon Paid Advertising Search + Predictable growth 

Listing Optimization - Image Stacks, Premium A+ Content, ASIN Creation, Copywriting Assistance 

Store Conversion Rate Optimization

Email Campaigns 



Outcomes



25% 

Repeat Customer Rate 

66%

Consistent Scaling Marketing Efficiency Ratio

10k 

All-time Store Traffic

20k

Cases sold

274

Reviews with a customer rating of 4.0


Key Takeaways

Focusing on repeat customer retention, we achieved tangible results in elevating Marquis customer lifetime value and revenue margins. I helped restructured Marquis product listing,  A+ premium content, store front layout, asset creation with stacked images, and managed a third-party agency to optimizing click-through rates, Paid Search Terms, promotional sales strategies, vine program enrollment, adding new ASINs, and boosting conversion rates for this valuable customer segment. As a result, Marquis experienced a 126% increase in retention revenue and 25% improvement in customer lifetime value.